Founded by Craig Anderson, Dane Reynolds, and Austin Gillette, Former is a brand driven by the desire to challenge conformity, corporate norms, industry traditions, and predictability. [read more]
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It serves as both an apparel and media company, catering to individuals who prefer to break free from conventions - a direct response to the constraints of tradition. Former encourages a rebellious and innovative spirit, embracing a mindset that dares to defy the status quo and create a distinct identity.