Element's origin traces back to its early days as Underworld Element, often known as U.E. This collaborative venture showcased a mix of diverse styles and exuded a raw essence. However, internal conflicts plagued the company, leading to a rapid decline. [read more]
When the original crew moved on, Johnny Schillereff stepped in to rescue the struggling brand. He swiftly rebranded it as Element, completely transforming its identity. The negativity that had once enveloped Underworld was replaced with a positive outlook, marking the beginning of a new journey for Element. With Schillereff at the helm, the brand found its footing and began its path to success and recognition in the skateboarding community.