During the mid-80s, Bullet started its journey as a skateboard company, primarily focusing on decks. However, it was with the introduction of their line of wheels that the brand truly found its direction. The Bullet wheels quickly gained popularity and attracted a team of esteemed riders, including Steve Alba, Jason Jessee, Jeff Grosso, Steve Godoy, and Dave Donaldson. Over time, Bullet has evolved into a price point manufacturer offering a wide range of skate products, including decks, trucks, wheels, hardware, and safety gear, making it a reliable choice for skateboarders of all levels.