In 1995, professional skateboarder Julien Stranger founded the board company AntiHero after a proposition from Jim Thiebaud. Alongside John Cardiel, they started the brand with the intention of breaking away from the stale and stagnant state of skateboarding companies at the time. [read more]
Their goal was to inject creativity and excitement into the industry, disrupting the prevailing boredom. Without a specific brand concept, they aimed to create something different from the logo-dominated boards of the era. To achieve this, they enlisted the renowned skateboard artist Todd Francis, known for his edgy and unique graphics that added a distinct identity to AntiHero.