In 1991, Natas Kaupas and Steve Rocco joined forces to create 101 Skateboards. Natas, an active skater with artistic talents, contributed his graphic expertise to the brand. 101 quickly gained prominence by releasing groundbreaking skateboarding videos in the early 90s. [read more]
Their team roster featured influential skaters like Eric Koston, Clyde Singleton, Adam McNatt, Gino Iannucci, Jason Dill, and Kris Markovich, among others. With a combination of innovative graphics and a talented team, 101 Skateboards became a significant player in the skateboarding scene during that era.